AGENT_03 · iOVA agent

VADS AI Google & Meta Ads Strategist

Senior PPC + paid-social. Without the agency overhead.

VADS is the iOVA agent that audits every Google Ads and Meta Ads campaign you run — nightly. It kills wasted spend, surfaces creative and audience insights, and delivers cross-platform recommendations a senior PPC strategist would charge $4k/mo to write up.

Capabilities

What VADS does, end-to-end.

VADS is one of six specialist agents inside iOVA. It owns this domain — and shares a brain with the rest of the fleet.

01

Cross-Platform Audit

VADS scans Google Ads and Meta Ads accounts nightly — finds wasted spend, irrelevant clicks, low-quality placements, fatigued creatives and weak audiences.

02

Opportunity & Creative Insights

Surfaces new keyword opportunities on Google, audience and creative angles on Meta, and cross-channel gaps you might be missing.

03

Performance & ROAS Reporting

Clear performance reporting across Google and Meta on what's working, what's not, and exactly what to change to improve blended ROAS.

04

Budget Protection

Alerts you to anomalies, sudden spend spikes, and conversion drops before they become costly problems. Sleep easy.

How it works

From signup to live, in days.

  1. 01

    Book a Strategy Call

    Tell us about your business, your campaigns and your goals.

  2. 02

    Connect Accounts

    Grant VADS read-only access to your Google Ads and Meta Ads accounts.

  3. 03

    Nightly Audit Begins

    VADS scans your accounts every night and emails the digest by 7am AEST.

  4. 04

    Act on Recommendations

    Apply the recommendations yourself, or let the Evosion team execute them for you.

FAQ

VADS — common questions.

Want to know more? Talk to the Evosion team — we'll match VADS to your business in 20 minutes.

Book a strategy call
Does VADS edit my campaigns automatically?

VADS only writes — never edits — unless you explicitly enable auto-fix mode. By default it surfaces recommendations and a human approves changes.

Does VADS work on Meta Ads too?

Yes. VADS is a cross-platform PPC + paid-social agent — Google Ads and Meta Ads are both first-class citizens.

How is VADS different from Google's own recommendations?

Google's recommendations optimise for Google's revenue. VADS optimises for your ROAS — and tells you which Google recommendations to ignore.

Get started

Put VADS to work on your business.

Part of the iOVA agent platform. Built and managed by Evosion in Sydney.